Originals
THE RETURN
An icon came back to golf. Our job was to make it feel like it never left. For the return of the Trefoil to the course, adidas Golf looked to its '70s and '80s heritage and remastered it for a new generation of players. Shot at Pinehurst, I coordinated the still + motion production — bringing crew, talent, wardrobe, equipment and shoot-day logistics together around a campaign where golf culture and adidas heritage collide.
OLD SOUL. NEW GAME.
Decades of adidas heritage, remastered for the players shaping golf now.
THE DETAILS
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THE DETAILS *
THE TEE-UP
Bring the Trefoil back to golf for a new generation. Drawing from adidas' '70s and '80s heritage, Originals Golf reimagined an icon through the style, personalities and culture shaping the game today.
THE TRAP
Nostalgia without the costume. The campaign needed to honor decades of heritage while feeling current, expressive and culturally relevant — balancing aspiration with relatability. Capture direction called for bold, expressive styling and an intentional mix of sport, street and fashion.
THE PLAY
Keep a creatively ambitious three-day capture running smoothly. I coordinated crew, talent, travel, equipment, schedules and production docs, helping protect a capture plan spanning still + motion, multiple looks and environments.
THE SCORECARD
The Trefoil didn't just return. It landed. 1.6M views. 90% new-audience reach. Sales 160% above forecast. A strong signal that adidas heritage still has plenty of game left in it.
CLIENT
adidas golf
YEAR
2024
PARTNER
Mesa Lange Productions
ROLE
Production Coordination
A creative eye on the production details: coordinating crew, talent + logistics while helping protect the styling, personality and craft that made the campaign unmistakably Originals.
KEY CONTRIBUTORS
Creative Direction: Dustin Becker
Art Direction: Ryan McClurg
Photography: Jenna Saint Martin
Director/DP: Garrett Marks
Producers: Mesa Lange, Katie Allgire, Bridget Askelson, Adrianna Nau
Styling: Ivanna Fontana
HMUA: Nora Hess
LOCATIONS
Pinehurst, NC
SCOPE
4 weeks of prep · 3 shoot days
SCALE
30+ crew · 4 talent · 10 vendors
