adizero ZG
LIGHT ISN'T LESS.
IT'S MORE. ALL AROUND.
Three cities. Three distinct capture needs. One seamless campaign. For the return of Adizero to golf, Light All Round reframed speed as rhythm, flow and energy that lasts. I helped coordinate the multi-location production behind it — campaign stills + motion shot at the legendary Pinehurst No. 10, athlete content in Jacksonville and technical product storytelling in LA – bringing three very different shoots together into one cohesive launch world built around lightness, energy and performance.
MORE FAIRWAYS. MORE GREENS. MORE GOLF.
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MORE FAIRWAYS. MORE GREENS. MORE GOLF. *
A lightweight shoe built around a simple promise:
save your energy for more of what you came to do.
THE DETAILS
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THE DETAILS *
THE TEE-UP
Reintroduce Adizero to golf through a new expression of speed. Light All Round wasn't about moving faster—it was about feeling lighter, conserving energy and staying in flow from the first tee to the last. The campaign needed to balance that emotional promise with the performance story behind the shoe.
THE TERRAIN
One campaign. Three very different production environments. Each required its own crew, equipment, and logistics, but everything ultimately had to feel like it belonged to the same world.
THE PLAY
Build the production around the idea, not the other way around. I coordinated crew, travel, equipment, schedules, insurance and the production infrastructure connecting all three shoots … then took point on remote prep for FL and CA while the broader team traveled. The goal: keep complexity BTS so the creative stayed cohesive.
THE FINISH
Three cities. One unmistakable campaign. Lifestyle, athlete and technical product storytelling came together as one cohesive launch world – each piece reinforcing the same promise of lightness, energy and performance.
CLIENT
adidas golf
YEAR
2024
PARTNER
Mesa Lange Productions
ROLE
Production Coordination
Connected the creative dots across locations, keeping the production organized, the creative intent intact and three distinct shoots moving toward one cohesive campaign.
KEY CONTRIBUTORS
Creative Direction: Dustin Becker
Art Direction: Ryan McClurg
Photography: Jenna Saint Martin
Director/DP: Garrett Marks
Producers: Mesa Lange, Katie Allgire, Bridget Askelson, Adrianna Nau
Styling: Ivanna Fontana
HMUA: Nora Hess
ATHLETES
Ludvig Åberg · Mac Boucher · Carlee Shoemaker
LOCATIONS
Pinehurst, NC · Jacksonville, FL · Los Angeles, CA
SCOPE
4 weeks of prep · 5 shoot days · 3 locations
SCALE
30+ crew · 3 athletes · 10 vendors