Adidas Golf originals
TWO CAMPAIGNS.
ONE STUDIO.
ENDLESS SUMMER.
Nostalgic summer vibes, reimagined for the course and produced as one piece of a much bigger puzzle. Endless Summer was one of four adidas golf campaigns we brought to life across two states in roughly three weeks. For this chapter, we turned one Portland studio into two simultaneous sets, capturing an entirely separate campaign alongside it without compromising either creative world.
THE DETAILS
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THE DETAILS *
THE BRIEF
Take adidas golf Originals from spring desert nights into an Endless Summer: a warm, nostalgic spin on 60s surf culture, reimagined for the course. Clean. Classic. Course ready..
THE PUZZLE
Endless Summer wasn't happening in isolation. It was one of four campaigns we produced across four locations and two states in roughly two weeks – all after just three weeks of prep. And on shoot day, a second Originals campaign was happening simultaneously under the same roof.
THE SETUP
One studio. Two distinct creative worlds. Two simultaneous still + motion sets. We found a space that could hold both campaigns, built them side by side, then choreographed crews and capture so stills and motion could work concurrently before switching sets halfway through the day.
THE AFTERGLOW
From a PDX studio to an Endless Summer. The finished work carried the warmth, nostalgia and effortless polish of the concept into social and digital, with the production machinery nowhere in sight.
CLIENT
adidas golf
YEAR
2026
PARTNER
Mesa Lange Productions
ROLE
Production Management / Creative Strategy
Production leadership across an interconnected four-campaign shoot spanning two states. Creative partner coordination, crew + vendor management, equipment, talent logistics and on-set ops.
A CD’s eye on the production side 👉 finding efficiencies across campaigns without flattening what made each idea distinct.
KEY CONTRIBUTORS
Brand + Creative Direction: Dustin Becker, Ryan McClurg
Photography: Jenna Saint Martin
DP: Noah Porter
Producers: Mesa Lange, Katie Buchanan
Production Design: Qu Metcalf
Styling: Amelia Johnson
HMUA: Stormy Brady
LOCATION
Portland, OR
SCOPE
3 weeks of prep · 1 prep day · 1 shoot day
SCALE
27 crew · 4 talent · 5 vendors