Adidas Golf CODECHAOS
CHAOS FEELS GOOD.
Especially when you've planned for it.
CODECHAOS 27 was built around a contradiction: bold energy, effortless confidence. For the Las Vegas leg of adidas Golf’s four-campaign 2026 production, we took that idea into the night – pairing a small footprint with ambitious still + motion capture designed to launch the next generation of CODECHAOS. I produced the shoot remotely through pre-pro, helping build the conditions for the on-site team to make a little chaos feel very, very good.
THE DETAILS
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THE DETAILS *
THE MISSION
Launch CODECHAOS 27 by turning performance into expression. The creative world pushed golf after dark with electric light + unexpected perspectives, movement over poses and a foursome with enough personality to make the course feel like theirs. Performance was assumed. Expression led.
THE PRESSURE
This wasn't a standalone shoot. Vegas was the final stop in a larger adidas Golf production: 4 campaigns, 2 states, multiple locations and ~3 weeks of overlapping prep. CODECHAOS itself had 1 prep day and 1 night to capture a distinct launch world across still + motion with 4 talent and a small, scrappy crew. Small footprint. Big creative swing.
CONTROLLING THE CHAOS
I produced the Vegas shoot remotely through pre-pro, connecting creative partners, crew, vendors, equipment and talent logistics before handing a tightly built production to the on-site team. The job was to make the machinery underneath the shoot disciplined enough that the idea could get weird.
THE PAYOFF
A launch world built to flex across the funnel: expressive campaign photography, product storytelling and a mood film designed to attract with energy, engage through personality and convert with product clarity.
CLIENT
adidas golf
YEAR
2026
PARTNER
Mesa Lange Productions
ROLE
Production Management / Creative Strategy
Production leadership across an interconnected four-campaign shoot spanning two states—creative partner coordination, crew + vendor management, equipment, talent logistics and remote pre-production through handoff.
A CD's eye on the production side 👉 finding the efficiencies that let ambitious creative stay ambitious.
KEY CONTRIBUTORS
Brand + Creative Direction: Dustin Becker, Ryan McClurg
Photography: Christian Long
DP: Ryan Murray
Producers: Mesa Lange, Katie Buchanan
Styling: Jess Ardila
HMUA: Tamanda Ousley
LOCATION
Las Vegas, NV
SCOPE
3 weeks of prep · 1 prep day · 1 night shoot
SCALE
18 crew · 4 athlete/influencer talent · 2 vendors
BUILT TO GRIP.
MADE TO BREAK LOOSE.
Performance underneath. Expression on top. Codechaos turned the tension between control and disruption into both product story and creative system.